To help merchants, brand owners, and partners increase exposure and boost sales, this B2B2C cross-border mall offers a variety of advertising promotion services, covering multiple in-platform scenarios and external cooperative channels. The following is the specific description of advertising promotion cooperation:
I. Forms of Advertising Promotion Cooperation
In-Platform Ad Space Cooperation
Core Homepage Resources: Include prime positions such as homepage carousels (first screen/second screen), top banners, and category navigation entrances. Suitable for brand image display or large-scale promotion campaigns, with exposure covering all platform users.
Category-Specific Ad Zones: Top banners and popular recommendation slots on each product category page, enabling precise reach to target users of the corresponding category (e.g., ads in the beauty zone target beauty consumers).
Search Result Promotion: When users search for keywords, advertised products are prioritized in search results (marked with a "Promotion" label). Supports keyword bidding to increase the probability of products being found through precise searches.
Personalized Recommendation Positions: Based on users' browsing history and consumption preferences, ads are displayed in sections such as "You May Also Like" and "Recommended for You," achieving personalized and precise user reach.
Thematic Campaign Cooperation
Participate in regular themed promotion campaigns held by the mall (e.g., "Cross-Border Shopping Festival," "Brand Sale Event") to obtain exclusive ad spaces on campaign pages and pre-campaign promotion pushes. Suitable for boosting sales in a short period.
Customize exclusive brand campaigns: The mall provides campaign planning, page development, and full-platform promotion support. Suitable for scenarios such as new product launches and brand anniversary celebrations.
Content Marketing Cooperation
Publish brand stories, product reviews, and usage tutorials in the mall's information section and short video channel, embedding soft ads to attract user attention through high-quality content.
Collaborate with cross-border KOLs signed by the mall to promote products through live streaming with goods, short video recommendations, etc., with fees based on cooperation results (e.g., views, conversion rates).
External Channel Promotion Cooperation
Conduct ad placements through external traffic platforms partnered with the mall (e.g., social media, cross-border e-commerce information websites, search engines), including Facebook, Google Ads, and industry-specific vertical media, to expand brand influence.
Participate in offline ad link-ups organized by the mall (e.g., subway ads, shopping mall large screens), suitable for brand promotion targeting specific regional markets.
II. Application Process for Advertising Promotion
Submit Promotion Requirements
Log in to the mall's "Merchant Backend - Advertising Center" or "Business Cooperation - Advertising Promotion" page, and fill out the Advertising Promotion Application Form, specifying promotion goals (e.g., increase sales, brand exposure), budget, target audience, promotion cycle, and intended advertising format.
Brand owners must provide a business license, trademark registration certificate, and ad materials (images, videos, copy, etc.), ensuring the materials comply with advertising laws and platform regulations.
Program Planning and Review
The mall's advertising operation team will connect within 2 working days and develop a personalized promotion program based on requirements, including recommended ad spaces, estimated exposure, cost details, and implementation plans.
Review the compliance of ad materials (e.g., whether they involve false promotion, infringement, or sensitive content). Materials that do not meet requirements must be revised and resubmitted for review.
Confirm Cooperation and Payment
After both parties confirm the promotion program, sign the Advertising Promotion Cooperation Agreement, specifying rights and obligations, performance commitments (if applicable), and liability for breach of contract.
Pay advertising fees in accordance with the agreement (supports advance payment, installment payment, etc.). After payment, ad resources are locked, and the scheduling process begins.
Ad Launch and Monitoring
Ads are launched according to the schedule. The operation team monitors delivery data in real time (exposure, clicks, conversion rates, etc.) and grants partners access to view data through the backend.
If the delivery effect fails to meet expectations, adjustments to ad materials or delivery strategies can be negotiated (within the scope specified in the agreement).
Promotion Conclusion and Review
Within 3 working days after the end of the promotion cycle, an Advertising Effect Report will be issued, analyzing various data indicators and the input-output ratio.
Both parties review the promotion effect to provide reference for future cooperation.
III. Fee Standards and Settlement Methods
Fee Models
CPM (Cost Per Mille): Suitable for brand exposure ads. Unit prices range from 50 to 500 RMB per thousand impressions, depending on the ad space (core resources such as homepage carousels have higher unit prices).
CPC (Cost Per Click): Charged based on the actual number of user clicks. Suitable for traffic-driving ads. Unit prices range from 0.5 to 5 RMB per click (unit prices for keyword bidding ads fluctuate based on competition).
CPS (Cost Per Sale): Charges a commission based on the actual transaction amount generated by ads. Commission rates range from 5% to 20% (rates vary by category). Suitable for merchants focused on input-output ratios.
Fixed-Time/Fixed-Space Fees: Fixed ad spaces are charged by the day, week, or month. For example, the daily fee for a homepage carousel ad space ranges from 5,000 to 20,000 RMB, with specific pricing based on resource scarcity.
Settlement Methods
Advance Payment: Pay the full amount or a certain proportion (usually 50%) of the fee in advance. After the promotion ends, adjustments will be made (refunds for overpayment or additional payments for underpayment) based on actual consumption.
Monthly Settlement: Available for long-term cooperative clients (cooperating continuously for more than 3 months). Monthly settlement can be applied for, with fees for the previous month settled at the beginning of each month.
Multi-currency payment is supported, including RMB and USD. Corporate clients can pay via corporate bank transfer, while individual merchants can use online payment.
IV. Advertising Effect Evaluation and Optimization
Core Evaluation Indicators
Exposure: The total number of times an ad is viewed by users, reflecting the coverage of the promotion.
Click-Through Rate (CTR): Clicks/Exposure, measuring the attractiveness of ad materials.
Conversion Rate (CVR): Number of transactions/Clicks, evaluating the actual sales-driving effect of the ad.
Return on Investment (ROI): Sales generated by the ad/Advertising cost, determining the cost-effectiveness of the promotion.
Effect Optimization Support
The mall provides data tools to analyze user behavior, such as peak click hours, high-conversion regions, and user profiles, to help optimize delivery strategies.
For low-performing ads, the operation team offers support such as material optimization suggestions (e.g., adjusting copy, replacing images) and target audience optimization to improve promotion efficiency.
V. Notes for Advertising Promotion
Advertising Compliance Requirements
Ad content must strictly comply with the Advertising Law, E-Commerce Law, and platform rules. It must not contain false promotion, exaggerated product effects, or content that disparages competitors.
Ads for special categories (e.g., medical devices, health food) must provide corresponding ad approval documents to ensure compliant placement.
Material Specifications
Ad images and videos must be clear and of high quality, with dimensions meeting the requirements of the ad space (material specification templates can be downloaded from the "Advertising Center"). They must not contain illegal, vulgar, or infringing elements.
Copy must accurately describe product information and avoid using absolute terms such as "best" or "first" (except as permitted by laws and regulations).
Cooperation Guarantee and Breach Handling
The mall ensures the normal placement of ad spaces. If ad placement is interrupted due to technical failures, the placement period will be extended according to the actual interruption time, or the corresponding fee will be refunded.
If the ad materials provided by the partner involve infringement, illegality, or other issues, the mall has the right to immediately suspend ad placement, withhold refund of paid fees, and reserve the right to pursue liability.
Data Confidentiality
The mall strictly keeps the partner's advertising data (e.g., delivery effect, user data) confidential and will not disclose it to third parties. Partners must also not disclose the mall's commercial secrets such as ad pricing and traffic data.
If you are interested in advertising promotion cooperation or have any questions, please consult us via online customer service or your dedicated business consultant. We will customize the optimal promotion program based on your needs to achieve both brand enhancement and sales growth.
