To expand the mall’s brand influence and global market channels, we sincerely invite various institutions and individuals to participate in offline promotion cooperation and jointly explore business opportunities in cross-border trade. Below is a detailed introduction to the cooperation models, processes, and relevant rules for offline promotion:
I. Cooperation Models and Applicable Scenarios
1. Exhibition Promotion Cooperation
Cooperators organize or participate in various cross-border e-commerce exhibitions, industry expositions, procurement matchmaking meetings, etc., and set up an exclusive exhibition area for the mall on-site. The mall and its platform products are promoted through product displays, distribution of promotional materials, on-site demonstrations, and other methods.
Suitable for enterprises or industry associations that have exhibition resources and event organization capabilities, with a focus on covering offline exhibitions in foreign trade industrial belts, cross-border e-commerce agglomeration areas, and target export markets.
2. Ground Promotion Team Cooperation
Cooperators establish an offline promotion team to carry out promotion activities in targeted scenarios such as business districts, office buildings, industrial parks, and professional markets. They attract corporate or individual users to settle in the mall through face-to-face introductions, guidance on QR code registration, and promotion of preferential activities.
Suitable for institutions with ground promotion experience and the ability to quickly assemble a team, especially for user expansion in sinking markets and emerging cross-border trade regions.
3. Channel Agent Promotion
Cooperators become offline channel agents of the mall in specific regions or industries, responsible for merchant recruitment, user traffic acquisition, and brand promotion in the designated region/industry. They can carry out customized promotion activities (such as merchant training sessions, user experience days, etc.) based on local resources.
Suitable for institutions familiar with the local market and with abundant corporate resources or industry connections. Cooperation regions can be divided into provincial/municipal levels, national/regional levels, etc.
4. Cross-Industry Cooperation Promotion
Joint promotion is carried out with upstream and downstream enterprises related to cross-border trade (such as logistics companies, customs brokers, foreign trade service institutions, international travel agencies, etc.). Mutual user traffic is driven through resource exchange and scenario integration—for example, placing the mall’s promotional materials in partners’ stores and jointly launching cross-border consumption gift packages.
Suitable for enterprises with complementary user groups and the ability to achieve resource synergy, with flexible and diverse cooperation formats.
II. Application Requirements for Cooperators
1. Corporate Cooperators
Possess legal business qualifications (business license, relevant industry permits, etc.) and have been established for no less than 1 year.
Own corresponding promotion resources (such as exhibition venues, ground promotion teams, regional channels, etc.) and can provide past promotion cases or performance certificates.
Recognize the mall’s business philosophy and brand values, and abide by the cooperation agreement and promotion standards.
2. Individual Cooperators
Be at least 18 years old, have full capacity for civil conduct, and have no bad credit records.
Be familiar with the cross-border e-commerce industry and have certain network resources or offline promotion experience (such as foreign trade practitioners, industry KOLs, community organizers, etc.).
Be able to abide by promotion rules and ensure the legality and standardization of promotion activities.
3. Special Requirements
Overseas cooperators must comply with local laws and regulations and have the qualifications to carry out offline promotion activities.
Those involved in international promotions such as cross-border exhibitions must be familiar with the cultural customs, trade rules, and promotion taboos of the target market.
III. Cooperation Application and Execution Process
1. Submit Application
Log in to the mall’s "Business Cooperation" page, download and fill out the Offline Promotion Cooperation Application Form, specifying the cooperation model, promotion region, planned cycle, resource advantages, and other information.
Corporate cooperators must also upload a business license and a copy of the legal representative’s ID card; individual cooperators must upload a copy of their ID card and relevant qualification certificates (such as past promotion cases) for review.
2. Qualification Review
The mall’s business cooperation team will review the application materials within 3-5 working days and evaluate the cooperator’s resource matching degree, promotion capabilities, and compliance.
After passing the review, both parties will communicate on cooperation details (such as promotion plans, target indicators, cooperation duration, etc.), and sign the Offline Promotion Cooperation Agreement once an agreement is reached.
3. Plan Confirmation and Resource Support
Cooperators formulate a detailed offline promotion plan (including activity process, list of promotional materials, budget allocation, etc.) in accordance with the agreement and submit it to the mall for review.
The mall provides standardized promotional materials (such as brand brochures, product catalogs, display stand design templates, exclusive promotion QR codes, etc.) and offers certain material support or fee subsidies based on the promotion scale (details are subject to the agreement).
4. Promotion Execution and Data Feedback
Cooperators carry out offline promotion activities in accordance with the confirmed plan and record key data during the process (such as number of participants, QR code registration volume, potential customer information, product consultation volume, etc.).
Within 3 working days after the end of the activity, submit a Promotion Execution Report to the mall, attached with supporting documents such as on-site activity photos and data statistics forms.
IV. Cooperation Support and Settlement Methods
1. Resource Support
Brand Authorization: Cooperators may legally use the mall’s brand logos, trademarks, and promotional materials in promotion activities.
Training and Guidance: The mall provides training on offline promotion skills, product knowledge, platform rules, etc., to improve promotion effectiveness.
Customer Connection: For potential customers generated during promotion, the mall will arrange exclusive account managers to follow up and convert them, ensuring the implementation of cooperation results.
2. Settlement Methods
Performance-Based Settlement: Commissions are calculated based on core indicators such as the number of valid user registrations, merchant settlements, and order transaction amounts brought by promotion. The specific ratio is stipulated in the agreement (usually 2%-5% of the order amount).
Fixed Fees: For cooperation models such as exclusive exhibition venues and long-term agency, fixed cooperation fees can be agreed upon and paid in installments (e.g., 30% prepaid, and the balance paid after the end of the activity).
Settlement Cycle: Settlements are made monthly or per individual promotion project. After the cooperator submits the settlement application and supporting documents, the mall will complete the review and make the payment within 7 working days.
V. Cooperation Precautions
1. Compliance Requirements
Cooperators must strictly comply with relevant laws and regulations such as the Advertising Law and the Catalogue of Cross-Border E-Commerce Retail Import Commodities, and must not engage in false promotion, exaggerate product functions, or promise non-compliant services.
Cooperators must maintain the mall’s brand image during promotion and must not carry out any activities that damage the mall’s reputation. Otherwise, the mall has the right to terminate the cooperation and pursue liability.
2. Data Confidentiality
Cooperators must strictly keep the mall’s business data obtained (such as customer information, price systems, undisclosed product information, etc.) confidential and must not disclose it to third parties. After the termination of cooperation, relevant data and materials must be returned or destroyed.
3. Termination of Cooperation
If the cooperation period expires and neither party intends to renew the cooperation, the cooperation will be terminated automatically.
If the cooperator fails to implement the promotion plan in accordance with the agreement, engages in illegal activities, or fails to meet the agreed targets, the mall has the right to terminate the cooperation in advance and settle the fees based on actual results (deducting losses caused by violations).
If you are interested in cooperation or have any questions, please contact us through the mall’s "Business Cooperation" hotline or email. We will arrange a dedicated person to connect and negotiate with you to jointly create a win-win offline promotion cooperation model.
