Entrusted Sales Agreement of ESC Platform:
Ellisonsupplycosmos Platform Entrusted Sales Agree.pdf
To enrich the product categories of the mall and expand the global supply chain, we sincerely invite high-quality merchants to join the B2B2C cross-border mall and share cross-border trade opportunities. Below is a detailed introduction to the requirements, process, support policies and relevant rules for merchant joining:
I. Merchant Joining Requirements
1. Basic Qualification Requirements
Corporate Merchants: Must have legal business qualifications, hold a valid business license, tax registration certificate (or a combined certificate of three permits), and the business scope shall cover the product categories to be sold.
Individual Industrial and Commercial Households: Need to provide an individual business license and the operator’s ID card, and only be allowed to sell products in some low-risk categories.
Overseas Merchants: Must provide legal business certificates of the country/region where they are located, brand authorization documents (if they are brand agents), and customs clearance documents required for cross-border trade.
2. Product Requirements
Products must comply with the quality standards and regulatory requirements of the target market, such as EU CE certification, US FDA certification, etc., and corresponding quality inspection reports and compliance certificates shall be provided.
Counterfeit and shoddy products, infringing products, short-dated products (food products with less than 1/3 of the shelf life remaining) and products prohibited from import and export by the state will not be accepted.
Merchants shall have a certain depth of inventory to meet the delivery needs of cross-border orders and avoid affecting user experience due to stock shortages.
3. Operational Capability Requirements
Have a professional operation team capable of proficiently handling daily operational tasks such as order management, customer consultation and after-sales issues.
Possess cross-border logistics docking capabilities and can cooperate with the mall’s logistics system to complete product warehousing, packaging, delivery and other links.
No major illegal or irregular records, false transactions, consumer fraud or other bad business behaviors in the past.
4. Additional Requirements for Special Categories
Merchants selling special categories such as food, cosmetics and medical devices need to additionally provide industry-specific qualifications (such as food business licenses, cosmetic filing certificates, etc.).
Merchants selling high-end categories such as luxury goods and 3C digital products must provide direct authorization documents from brand owners to ensure the source of genuine products.
II. Merchant Joining Process
1. Submit Joining Application
Log in to the "Investment and Settlement" page of the mall, fill in the Merchant Joining Application Form, which includes basic information of the enterprise/store, product categories to be sold, operation plan, etc.
Upload relevant qualification documents (business license, quality inspection report, brand authorization, etc.) as required, ensuring that the documents are clear, valid and within the validity period.
2. Qualification Review
The mall’s investment team will review the application materials within 3-5 working days, focusing on verifying the compliance of qualifications, product quality and brand strength.
During the review process, merchants may be contacted by phone or email to supplement materials, and merchants must respond within 5 working days; failure to supplement within the time limit will be regarded as a failed application.
3. Cooperation Negotiation and Agreement Signing
After passing the review, the investment specialist will contact the merchant to negotiate cooperation details (such as commission ratio, service fee, logistics cooperation method, etc.).
After the two parties reach an agreement, sign the B2B2C Cross-border Mall Merchant Joining Agreement, specifying the rights and obligations, cooperation period (usually 1 year, renewable) and assessment standards.
4. Store Activation and Launch Preparation
Merchants pay the joining deposit (the amount ranges from 5,000 to 50,000 yuan depending on the category, which can be refunded after the termination of cooperation without violations) and the first month’s service fee.
The mall activates the background management authority for merchants, provides training on store decoration templates and product shelving guidelines. After merchants complete store decoration and product information upload (subject to mall review), they can apply for launch.
5. Formal Operation
After the store is launched, it will be incorporated into the mall’s normal operation system. Merchants must provide products and services in accordance with the agreement, and the mall will monitor the store’s operation data in real time.
III. Support Policies for Joined Merchants
1. Platform Traffic Support
Newly joined merchants can receive a 1-month traffic support including homepage recommendation positions and category section exposure to enhance the store’s initial popularity.
Participate in promotional activities organized by the mall (such as holiday promotions, new product launches) and enjoy preferential traffic allocation and free use of marketing tools.
2. Operation Empowerment
Provide systematic training courses covering platform rules, cross-border e-commerce operation skills, overseas market analysis, compliance knowledge, etc., and regularly organize online and offline training activities.
Assign exclusive operation consultants to provide one-on-one operation guidance for merchants, assist in optimizing product titles, detail pages, pricing strategies, etc., to improve conversion rates.
3. Logistics and Supply Chain Support
Connect with the mall’s forward cloud warehouses and global logistics network. Merchants can choose to store products in forward warehouses and enjoy services such as warehouse management and drop shipping to reduce logistics costs.
Provide supply chain finance services. Qualified merchants can apply for order loans, inventory financing, etc., to ease the pressure of capital turnover.
4. Brand and Data Support
Authorize the use of the mall’s brand joint promotion resources to enhance the merchant’s brand influence.
Open the mall’s big data analysis tools to provide merchants with data support such as user portraits, consumption trends and competitive product analysis to facilitate precise operations.
IV. Fee Description and Settlement
1. Joining Fees
Deposit: Used to protect the rights and interests of consumers and standardize merchant operations. It will be fully refunded (without interest) after the expiration of the cooperation period if there are no violations.
Service Fees: Charged according to the store type, including basic service fees (fixed amount, paid monthly or annually) and commissions (charged at 3%-10% of the order transaction amount, with different rates for different categories).
2. Settlement Method
The order payment settlement cycle is T+7 (some high-quality merchants can apply for T+3). After deducting commissions and other fees, the remaining amount will be automatically transferred to the bank account bound by the merchant.
Multi-currency settlement is supported. Merchants can choose to receive payments in RMB or major international currencies, and the exchange rate is calculated based on the central parity rate on the settlement date.
V. Management and Assessment of Joined Merchants
1. Daily Management
The mall manages stores in accordance with the Merchant Operation Specifications, including assessment of product quality, service attitude, delivery timeliness, after-sales handling, etc.
Regularly release merchant rankings. Merchants with excellent performance will be given incentives such as traffic rewards and rate discounts; for non-compliant merchants, penalties such as warnings, fines, promotion restrictions, business suspension or even termination of cooperation will be imposed according to the severity of the circumstances.
2. Assessment Standards
Core assessment indicators include order fulfillment rate (≥95%), positive review rate (≥4.5 stars), dispute rate (≤1%), delivery timeliness (delivery rate within the promised time ≥98%), etc.
A comprehensive assessment is conducted every quarter. For merchants who fail to meet the standards for two consecutive quarters, the mall has the right to terminate the joining agreement.
VI. Precautions
1. Compliant Operation
Merchants must strictly abide by platform rules and laws and regulations related to cross-border trade, ensure that product information is true and accurate, and do not publish false promotional content.
Properly handle user complaints and after-sales issues, maintain the brand image of the mall and themselves, and avoid affecting store operations due to the escalation of disputes.
2. Intellectual Property Protection
Ensure that the sold products do not infringe on the intellectual property rights of any third party, such as trademark rights, patent rights, copyrights, etc. Otherwise, merchants shall bear corresponding legal responsibilities and compensate for losses.
3. Notification of Information Changes
When there are changes in the merchant’s basic information (such as business license, contact information, bank account, etc.), merchants must submit a change application through the merchant background within 3 working days, which will take effect after review by the mall.
If you have the intention to join or any questions, you can consult through the mall’s online customer service. We will provide you with detailed joining guidance and materials, and look forward to working with you to explore the cross-border market.
